Free download · For new restaurants
The Restaurant Launch Checklist.
Every step to sort before opening day — paperwork, Swiggy & Zomato, Instagram, content, influencers and ads — in the order that actually works. Built from what we do on every launch.
- 37 checkpoints across 6 stages
- What to start first, and what can wait
- Printable — tick it off with your team
Your checklist
Restaurant Launch Checklist
1. Paperwork (start first — it takes the longest)
- FSSAI licence or registration for your exact address
- GST registration (most delivery platforms ask for it)
- PAN — business or proprietor
- Business bank account and a cancelled cheque
- Trade licence from your local municipal body
- Restro bars: excise licence in place before any alcohol service
- Business name and address matching on every document
2. Brand & menu
- Final restaurant name, logo and colours
- Menu locked with prices — dine-in and delivery
- 3–5 hero dishes you want to be known for
- Your founder story in 3–4 lines
- Opening date fixed (and a backup date)
3. Online setup
- Instagram handle reserved — same name everywhere
- Facebook page and Meta Business account created
- Ad account and pixel set up and verified
- Google Business Profile created and verified
- Landing page or website with menu, location, timings and order links
- WhatsApp Business number for orders and enquiries
4. Swiggy & Zomato
- Partner applications submitted with all documents
- Delivery menu structured into clear categories
- Professional photos for every dish
- Dish descriptions written to sell, not just list
- Delivery pricing and packaging decided
- Listings tested before opening day
5. Build the buzz (before opening)
- 9–12 posts live before launch so the page doesn't look empty
- Behind-the-scenes and kitchen-trial reels
- Founder story reel
- "Coming soon" countdown stories
- Influencer list finalised and invites sent
- Neighbourhood ad audience planned
6. Opening week & after
- Influencer launch night hosted and covered
- Opening-week ads running around your area
- Listings live on Swiggy, Zomato and Google
- A plan to ask happy guests for reviews
- Replies to every review in the first month
- Launch report: reach, followers, orders, footfall
- Monthly content and ads plan for month two
Want us to handle all of this? Our Launch Kit (₹1,00,000 one-time) covers your landing page, Swiggy & Zomato onboarding with menu photos for up to 30 dishes, Meta setup, teaser content, a 10-influencer launch night and opening-week ads. See the Launch Kit →